Digital Platform

Competing in the age of Digital Platform

Without exception, the most valuable companies in the world today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of goods and services. There are different paths to success in the digital world, whether a company wants to compete as a new platform or to leverage an existing platform for competitive advantage. This program will show you how to create sustainable value whether you are competing as, with, or against digital platforms.

Key Benefits

Without exception, the most valuable companies in the world today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of goods and services. There are different paths to success in the digital world, whether a company wants to compete as a new platform or to leverage an existing platform for competitive advantage. This program will show you how to create sustainable value whether you are competing as, with, or against digital platforms.

Details
Compete in the age of digital platforms
  • Develop strategies for creating, managing, or engaging with digital platforms that deliver a competitive advantage
  • Understand the core fundamentals of how to launch and maintain a platform business so you can outperform digital and conventional competitors
  • Troubleshoot problems associated with developing, overseeing, or interacting with a platform business
Understand the unique dynamics of platform businesses and markets
  • Identify the critical factors that cause a platform business to succeed or fail as well as determine how to reinvigorate a struggling platform
  • Recognize the social and ethical responsibilities that come with creating or leveraging a platform business
  • Address governance issues, such as what you allow consumers to do with your platform and how to prevent misuse or abuse of platform capabilities
  • Understand the influence of data privacy laws, antitrust, and other regulations
Manage platforms as a successful business
  • Maximize value for your business by interacting with the right platforms in the right way
  • Manage challenges associated with belonging to or building, owning, or operating a platform
  • Explore options for responding to platform competitors
  • Know the steps to take to “buy” a platform to accelerate time to market
Expand your personal and professional network
  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries around the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Who Should Attend
  • C-level or senior leaders engaged in strategic planning or developing new businesses at companies in any industry (e.g., technology, retail, financial services, auto, insurance, consumer products, etc.)
  • Senior leaders who want to work more effectively with platforms or respond to new opportunities in the business of platforms
  • Senior leaders overseeing specific platforms at large platform organizations
  • Entrepreneurs and startup founders of platform businesses
  • Board members interested in exploring or understanding platform businesses
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