Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.
Focused on digital transformation, this digital business strategy program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.
Take advantage of the opportunities presented by digital transformation
- Make digital transformation a key part of your organization’s strategy
- Create and manage the capabilities that drive digital success
- Choose an organizational structure that spurs innovation and entrepreneurship
- Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operations
- Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
- Manage channel conflict and design omnichannel strategies
- Engage customers through digital, social, and mobile marketing
Expand your personal and professional network
- Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Who Should Attend
- Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
- Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program’s impact.